Montes Music & Wine for Montes

Montes Music & Wine presented an exceptional challenge for our PR team: generate consumer awareness of this Chilean wine brand away from the wine pages and without breaking the bank. The whole agency worked with the Professor Adrian North to determine the impact that music has on the taste and enjoyment of wine. The results were fun and media-friendly achieving coverage in 17 countries across national newspapers and broadcast, including p3 of The Telegraph and BBC Five Live, ABC Australia and CBC.