Australia Live

For two years, we worked with Australian State Governments and private sponsors to bring a little bit of ‘Down Under Up Here’ at Australia Live. Through a series of original events including a CEO Forum, a public arts treasure hunt and a re-creation of Bondi Beach on London’s South Bank, our agency generated 511 pieces of coverage globally in year 1, while an Australian-themed experiential installation in Westfield London, featuring cookery demonstrations, a ‘Tour Down Under’ cycling competition, wine tastings, performances from Priscilla Queen of the Desert and a fashion show, reached almost 400k+ consumers over six days in the UK.