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We won PR Company of the Year at the 2025 Drinks Business Awards Celebrating 25 years of activating and amplifying drinks brands

Turning perceptions on their head

Wine bottles displayed in stylish bar.
Wine tasting event with attentive participants
Women enjoying drinks at a gathering.
Shelves filled with various wine bottles.
Friends enjoying wine and laughter.
Bottle of Sancerre wine displayed artistically
Glasses of red and white wine
Glasses of white wine on bar
People enjoying wine at Tesco bar
Framed bottle of rosé wine display
Three people enjoying wine conversation.
People socialising in a wine bar.
Modern wine bar with customers browsing.
Selection of wines and tasting glasses

Tesco Finest* Wine Bar for Tesco

Tesco Finest Wine Bar: an innovative and unexpected experiential PR campaign - This award-winning immersive pop-up in the heart of Soho brought the Tesco finest* brand to life. From concept to build and amplification, we handled every element of the event, ensuring this became the most talked about drinks pop-up of the year. Winner of The Drinks Business Awards Best Consumer campaign (is this going to be a stamp/badge?).

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CUBE Communications
1 Cobden Mews
90 The Broadway
London SW19 1RH