Casillero del Diablo’s Wine Legend Tour trailer was brought to life on the side of a double decker bus that travelled to a selection of Festivals, events, retailers and city centres across the UK.
CUBE was asked to devise an experiential marketing solution to reach a huge number of potential customers in the United Kingdom face-to-face and make the Wine Legend video central to the activity. The entire campaign was amplified with consumer and trade PR and Social Media activity.
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