Driving Awareness to Boost Sales

Trade Engagement for Wines of Portugal

For Portugal Trade Engagement project, our drinks specialist agency was challenged to spark interest in Portuguese wines amongst the UK trade, and we used a variety of initiatives to do this ranging from an annual tasting to sommelier events, retailer promotions, restaurant dinner campaigns and the 50 Great Portuguese Wines selection. These experiential activities contributed to growth in Portuguese wine sales every year.

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CUBE Communications
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