Martini Extra Dry Rosé Russia for Martini

Drinks brand launches in dark markets require a different approach, so to launch Martini Extra Dry Rosé in Russia we partnered with a key drinks commentator in Moscow to bring together influencers, writers, Martini ambassadors and winemakers. We also trained the sales team on the entire sparkling category, giving them both the tools to sell with confidence and an unparalleled knowledge of their market.