Direct consumer engagement was our task here, bringing this famous and iconic brand to life in an aspirational way. We created the Mount Gay Rum Shack, and took it to some of the ‘season’s’ premium events, including Cowes Week, Henley Regatta and Taste of London. Bespoke cocktails and immaculate delivery drove awareness and together with our coordinated awareness and listings drive in local retailers boosted sales too.
”The most professional agency I have ever worked with.”
SENIOR BRAND MANAGER, FIRST DRINKS BRANDS