We are experts at driving trade coverage and have perfected the system. Our brief for Gallo revolves around category leadership and reputation management, and an important part of this is our annual briefing session generating on-message, extensive coverage across all relevant titles. Add to that a comprehensive year-round Press Office to tactically and strategically support Brand Managers, it’s little wonder Gallo remains front of mind.
“They know wine, and the wine trade, like the back of their hand – and this understanding, together with their contacts, makes them a highly-effective agency.”
SENIOR COMMUNICATIONS MANAGER, E&J GALLO WINERY