finest* Wine Bar

Client: Tesco

Consumer PR + Design + Digital Media + Events + Trade PR

The finest* Wine Bar brought the Tesco finest* brand to life in Soho and engaged new customers and press in an innovative and unexpected way. The focus was firmly on exploration and discovery. A team of wine knowledgeable staff offered customers flights of wine to encourage trial of new styles, and hosted a more detailed educational experience in the form of Masterclasses for small groups led by a wine expert and members of the Tesco wine team. CUBE handled every element of event delivery, from concept to build, as well as amplification through an integrated PR and social media campaign.

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CUBE Communications
1 Cobden Mews
90 The Broadway
London SW19 1RH
020 8401 5501

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