Bordeaux
Make A Case For Christmas
Monday 16th November – Christmas Eve 2020

About the Bordeaux Case

This year’s Christmas celebrations may look a little precarious but Bordeaux Wines is making sure that the festive season isn’t cancelled for independent retailers and consumers with an exciting seasonal campaign.

Developed to help independent wine merchants boost their sales of Bordeaux wines in the run up to the festive season, The Bordeaux Case for Christmas campaign provides a great opportunity for wine shops to encourage new and existing customers to discover and enjoy the diversity and quality of modern Bordeaux wines, without breaking the bank.

Participation criteria

Getting involved couldn’t be easier and is open to all UK independent wine merchants. You simply need to run a high visibility campaign to encourage customers to make a Bordeaux case for Christmas which they can enjoy over the festive period or offer as a gift.

Create a Bordeaux Case

The case must include 3 different styles of wine to show the diversity that modern Bordeaux has to offer: this could be a dry white, fruit-forward red, full-bodied red, crisp rosé, sumptuous sweet or sparkling crémant. The case must include at least one Bordeaux red wine and one Bordeaux white wine, and all wines must have RRPs of £6-25.

You could either:

  1. Select 6 bottles (across 3 styles) to create a pre-made Bordeaux case for Christmas
  2. Highlight Bordeaux wines to your customers so that they can select to create their own 6 bottle Bordeaux Case

Promote it

We ask that you promote this to your consumer base in 2 ways:

  1. Using the seasonal POS pack that we’ll post to you that will include display items and goodies
  2. Via your usual communications channels i.e. social media, website, newsletters etc.

Your campaign needs to run for minimum of 2 weeks between

Monday 16th November and Thursday 24th December 2020

Share your Feedback

In order to receive payment of £200 for your participation, we will require the following information from you:

  • Completion of a short evaluation form
  • A minimum of 3 images of your promotion; including Bordeaux merchandise in situ, an example of your Christmas Case, and clippings from social media/website/newsletters showing your promotion

Promote it

Funding

It’s free to take part, in fact we’ll pay you £200 for your participation, provided you give us adequate feedback.

Promotional Materials

We’ll provide you with a comprehensive seasonal POS visibility pack to decorate your store, and reward your customers

Social Media Support

And finally, don’t forget to tag us @BordeauxWinesUK with #BordeauxChristmas and #BordeauxWinesUK on Facebook, Twitter and Instagram, so that we can promote your involvement too. 

£500 of Stock

One randomly selected merchant will win a £500 voucher to spend on Bordeaux stock with their wholesaler

Timeline

Friday 23rd October

Registration Deadline

Before Friday 6th November

You will have received your seasonal merchandising pack, sent directly to your store

Monday 16th November – Thursday 24th December

Merchants across the UK will be working alongside you to promote Bordeaux’s Case for Christmas. Our dedicated @bordeauxwinesuk will be ready to support you at every step to help promote your involvement, so remember to tag us!

Friday 8th January 2021

Deadline to submit the short evaluation form and invoices. We will issue payments within a month of this date.

How to enter

Thank you to everyone who has registered for Bordeaux’s Case for Christmas. We’ve had to close the registration early as spaces for the campaign are fully allocated. If you have any questions please email [email protected]

If you encounter any problems with the registration links, or you have a question that hasn’t been answered above, please contact us at [email protected] or ring 020 8401 5501