Val d'Orbieu

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Val d’Orbieu

CUBE was tasked by Val d’Orbieu to devise a value-added promotion in order to secure a listing for a parcel of premium Muscat de St Jean de Minervois with a leading UK retailer.

The project involved the creation of an on-pack promotion for consumers to win holidays to the Muscat de St Jean de Minervois region in the South of France. From sourcing and writing copy for bottle collars, to building and managing the competition website, CUBE was responsible for all aspects of the promotion including trade and consumer PR.