Tesco Wine Club Fairs

We developed the Tesco Wine Club Fairs for Tesco to forge a direct link between the retailer and its keenest wine customers. These were the first such events of their kind and are now in their eighth year.

Aware of the Tesco Wine Team’s desire to build a closer relationship with its customers, and the impressive Tesco Wine Club membership they had built-up, we suggested that we run the first ever large-scale Tesco World of Wine Fair.

The Fairs have come a long way since 2004 and in 2010 we welcomed over 10,500 visitors to London, Manchester, Edinburgh, Bristol and Brighton.
Working closely with Tesco.com and main business, CUBE handles the entire management of the events from supplier recruitment to the operation of a bespoke retail website and call centre to handle visitor ticket sales.
Customers can place wine orders at fantastic promotional prices using the fully staffed online order points.

Key Facts
5 cities each year
Over 10,500 consumers
Over £235,000 of wine sales
Average basket of £181
Between 250-300 wines at each event