The Tesco Drinks Awards

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The Tesco Drinks Awards

This pioneering competition ticks all the boxes. It supports suppliers at both regional and national level, drives innovation across the BWS category and forges a link for Tesco with press, industry leaders and opinion formers.

We were asked to reinvigorate this established event in 2007 and now, with two years under our belt, we are proud of the results.

The competition has been expanded to welcome spirits, ciders, lower alcohol, organic and innovative drinks products, in addition to the many styles of beer. Working closely with the Local Buying Offices, we have taken the Awards to the regions offering smaller brewers the chance to win regional listings. As importantly, we have also taken the Awards global, engaging with producers around the world. In 2008 we received entries from 21 countries.

The Awards act as a focus for innovation, and an important networking event for the industry. Influential press mix with Tesco buyers and top judges to evaluate the products, knowing that they are directly shaping the shelves of Britain’s leading retailer.