Tesco BWS Press Office

As the UK’s leading retailer the Tesco Team are in constant demand to provide comments, quote and interviews for trade and consumer publications alike, all of which is channelled through CUBE. In addition continuous development of new wines and ways of retailing necessitate a lot of proactive work to introduce new products and concepts to the press.
One of the best opportunities to show Tesco’s range is at the bi-annual Tesco Press Tastings. CUBE’s PR and Events teams work together to create a platform for Tesco to show a selection of their range to leading national writers and key influencers.  It provides an environment for journalists to meet with the Tesco team as well as taste wines. The tastings specifically generate huge coverage across the media with wines subsequently appearing on the likes of BBC Saturday Kitchen and in broad consumer print media.