Tempus Two Product Launch

back to work listing

Tempus Two Product Launch

When premium Australian wine producer Tempus Two launched its latest addition to the portfolio, Copper Moscato, the brief was simple - drive brand awareness across the trade and consumer media.

A focused campaign of targeted press releases, press drops and one-to-one interviews with key influencers resulted in Tempus Two Copper Moscato receiving over 45 editorial recommendations within a four month period.

Key trade titles Harpers, OLN, The Drinks Business, Wine & Spirit and The Grocer all covered the launch, with the wine also reviewed by national broadsheet and tabloid wine columns including The Observer, The Express, The Sunday Times, The Sunday Express, The Telegraph and The Independent.

Tempus Two Copper Moscato also featured in glossy lifestyle publications She, Eve, Maxim, Woman & Home and Bella.
The total campaign coverage for the launch of Tempus Two Copper Moscato was 9,765,108.