Our work for Oeneo Bouchage and its technical closures has required us to establish close relationships throughout the industry and to facilitate debate, partnership and trial processes with retailers and agents. So successful has our approach been in the UK that we have recently been helping Diam break into the USA, with some stunning results.
Over a period of seven years, CUBE has initiated and implemented careful trade lobbying for Oeneo Bouchage (formerly known as Sabaté ) backed-up by meticulous, inclusive research to help the wine trade navigate the emotive subject of closures.
The original Sabaté trial remains the largest and most comprehensive research project involving chemical analysis of wine samples ever undertaken. Overseen by impartial trade experts - comprising MWs, supermarket buyers, technicians and journalists - the results acted as a watershed in proving different wines need different closure solutions.
• Oeneo’s closures are now accepted by all major UK multiple grocers and the top multiple specialist wine retailers (previously none accepted them)
• Several of these retailers have amended their closure policy to say that their preferred cork-based closure is DIAM.
• Oeneo is currently recruiting, through DIAM, 100 new customers per month – which is largely attributable to the now established acceptance of DIAM in the UK market.