McGuigan City Vineyard

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McGuigan City Vineyard

When Australian Vintage wanted to launch their new McGuigan wine range in the UK, they asked CUBE to recreate a vineyard in London and maximise coverage... a task we relished

This project perfectly exemplifies how CUBE’s PR and Events teams can work together to extraordinary effect.

Not only did we research the perfect location in the heart of London and build a vineyard featuring real turf, eighty 50 year old vines and a substantial Cellar Door sampling area, we also generated coverage across ALL media types.

The McGuigan City Vineyard acted as a hub for a wide variety of activities - the Launch Party, Waverley TBS Party, Corporate and Consumer Tastings, Press Interviews and Competitions.

No other brand-owned event has ever generated such coverage.

Results
• Global TV reach of 110 million, including BBC World, BBC London News, ITV and London Tonight, across 37 countries
• National radio coverage of 2 million
• Consumer print media reach of 3.5 million
• 5,000 consumers sampled
• Viewed by 1 million commuters
• Coverage in ALL trade press