G'dayUK 2009

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G'dayUK 2009

Flying the flag for Australia in the UK was a big responsibility. Our task was to encourage business influencers and consumers alike to take a fresh look at the country, and to further strengthen important relationships.

When Australian State Governments and private sponsors wanted to bring a little bit of ‘Down Under Up Here’ they challenged us create a week-long festival celebrating the best of Australia across four key pillars – trade & investment, food & drink, migration and tourism. This was a project that used CUBE’s combined PR, Events and Design teams to the full. Flexibility was key, with the changing economic climate necessitating several revised plans and budgets. Ultimately, the solution addressed a multitude of target groups – news press, specialist press, partner companies, potential sponsors & investment partners and the public. The consumer and press launch revolved around the creation of ‘Bondi on Thames’, a spectacular pristine golden beach on London’s South Bank that attracted TV, radio and newspaper attention. In total, G’dayUK comprised over 25 events, ranging from the high-profile CEO Forum to the Kangaroo Island Hunt, a public arts treasure hunt executed by CUBE on behalf of the South Australian Government.

  • 511 pieces of coverage received globally
  • 47 million people reached