Casillero del Diablo Twitter Event

The aim was to position Casillero del Diablo as a forward thinking, innovative brand, and offer a taste of what is possible through digital media. The strategy was a simple one – to create a food and wine matching challenge and broadcast it from start to finish on Twitter and other digital platforms
Following the initial live web-vid wine tasting, three bloggers were set the challenge of finding the perfect two-course menu to match two wines with help from their fellow Twitterers. Using a hub site on Posterous the bloggers then posted a combination of pictures, video and AudioBoo recordings to update the followers on progress as and when it happened.
The final cook-off was broadcast live and Marcelo judged the dishes alongside Michelin-starred chef, Thierry Laborde, and Harpers Wine & Spirit writer, Carol Emmas.
Results
•The four uploaded videos have been watched a combined total of nearly 5000 times
•Audio interview listened to 550 times and the photographs viewed also a further 550 times.