Our brief was to create a Gallo Family Vineyards stand capable of dealing with the BBC Good Food Show crowds while making the experience more intimate for consumers.

We not only provided a show-stopping stand that conveyed the up-market positioning of the brand, but we also provided the staff to bring the whole experience to life.

These staff were hand-picked and then given a day’s bespoke training by wine presenter and guru Joe Wadsack, CUBE and Gallo. This ensured that they were fully clued up on the company, the wines, stockists and prices  - as well as other interesting facts and figures they could convey to the visitors with their natural charm and enthusiasm.

In short, they brought the brand to life.