CUBE leveraged this result to create a very simple but effective PR campaign that gained unprecedented exposure.

A press release, fact sheet and tele-communications campaign communicated the unexpected and exciting retailer own-label win against some of the most widely recognised Champagne brands

This single story generated extraordinary coverage and resulted in an immediate like for like sales increase of over 700%. 

This coverage continued for four months following the release, with average sales at the end of this four-month period remaining 160% higher than like for like sales the previous year.

Coverage comprised the following:

• National Newspapers – 7
• Main Regional Newspapers – 14
• National Radio Channels – 5
• News Channels – Sky, BBC, Channel 4, ITN
• Online – 22 Sites, including Jancis Robinson, British American Business Council, Business Report, etc.
• Trade Papers + Press Association