Just got the video back from final edit for the work we did with various Australian State Governments and private sponsors. Building beaches, scattering life sized designer kangaroos around London - you know, the usual PR type stuff.
The whole office is very enthusiastic about this new event, a recent brain-child. It seems to us that the drinks industry is lagging behind the pace re: digital media and understanding how it can affect/benefit its brands, and that is is about time we embraced 'it' as an industry. Sure, there are some excellent practitioners - such as Bibendum Wines, Jamie Goode, Robert McIntosh - but 95% of those involved don't know much about it, and I'll bet that 95% of those would like to know more.
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