We’re always keen to explore how best to use digital media to communicate our clients' wines. This was the driving force behind not only this experiment, but also the recent Drinks and Digital Media Summit (see blog post below).
Our task was to make good use of Marcelo Papa, Casillero del Diablo’s winemaker, during his recent visit to the UK. So, in addition to putting him in front of key press and other opinion formers, we came up with the live web vid/twitter food and wine matching cook-off - #casillero
on twitter, and for short.